The SAXX story starts in 2006 when the question was asked: why can’t men’s underwear be better?

The answer was SAXX. Simply put, this is underwear designed differently. Featuring technologies that move with you and deliver revolutionary comfort every step of the way.

Thanks in large part to the patented BallPark Pouch™ – the defining piece of internal tech – men now know that underwear isn’t just an afterthought. It’s the foundation of a comfortable and distraction-free day.