La Fée Maraboutée was established in 1996 in Roanne, the home of the French textile industry. Under the artistic direction of its founder, Jean-Pierre Braillard, the brand has maintained its uniqueness for almost 20 years in the place where it was established. Attached to its roots, La Fée Maraboutée is proud of its values. With humility, it creates, innovates and contributes to the promotion of eternal femininity, using original concepts that set the brand apart.

La Fée is, above all, a vision. Breaking with the uniformity typical of many other fashion chains, La Fée Maraboutée has managed to keep its original vision, while renewing itself continuously. With each new collection, it surprises its customers, while staying faithful to its values of femininity, elegance and good taste.