Founded in 1999 and part of the Danish fashion mogul DK Company - ICHI delivers high-quality pieces in an accessible price range.

ICHI offers a complete seasonal offering of collections with a strong focus on fashion sprinkled with elements of seasonal expressed trends.

ICHI pays tribute to simplicity, purity, and accessibility. Their fashion offerings are easy to grasp and relatable.

The collections are brave and feminine and handmade prints bring a personal and genuine touch throughout the collection. With a strong detail focus mixed with a vibe of freedom and raw femininity, ICHI speaks to every woman and encourages her to take lead.

Every collection is created to be a reflection of the time and maintains a design that is comprehensive yet poetic.

Easy to love and easy to wear is the way to describe the look and feel of ICHI.