Apricot is a British indie brand championing playful prints and effortless glamour. Designed in London but taking fashion inspiration from global travel and cultures - as seen in their much-loved signature prints. At the heart of Apricot's ethos is making fashion accessible, with beautifully constructed wardrobe staples and trend-led pieces made of high-quality fabrics.

From jumpsuits with bold pops of colour to vintage-style ditsy print dresses and knits with unique accents, everything Apricot creates is with the Apricot woman in mind. Apricot offers endlessly wearable ways to buy into the latest trends because they know the importance of style that tells your story.